Heinz toasts new product -- 5/19/2006
From: The Daily Telegraph (Sydney, Austrailia)
FOR those who find baked beans on toast just too messy to put together, help is on the way. Heinz has devised a frozen baked bean sandwich which simply needs to be heated in a toaster.
Heinz chief Bill Johnson said the company needed to give people "new ways to use beans. If people take the time to cook beans and put it on toast, why shouldn't we cut the process for them and give them beans on toast?" he said.
The technology is being developed by Heinz researchers in New Zealand.
The main problem with this story is that it's about something happening in New Zealand, and it appeared in an Austrailian paper. That almost always seems to mean that it's a hoax of some kind.
Baked beans on toast doesn't sound all that bad to an old bachelor like me. Just two ingredients really, although the toast does require a bit of preparation, which is a definite negative. It covers two of the basic food groups, your can of beans and your bread. If you have a can of beer with it, you're pretty much golden. One problem that might bother those with higher culinary aspirations is the fact that all that stuff is pretty much the same color, so if you happen to have some still green celery or pickles (much more likely in bachelor pads) around, they might be a good addition. Remember that mustard is yellow, so it's a good addition too, and you can make a nice design on top to impress your girlfriend.